Social Network: an online newspaper as a source of specialized information on tourism

Abstract

This paper aims providing information for an objective assessment of the importance of social networks based on the internet as a source of information on tourism. The study was sustained with qualitative researches from the the Brazilian National Newspaper Association (ANJ), audits of the Circulation Verification Institute (IVC), interviews with journalists and an expert in digital media, and enquiries at “O Tempo” website . The chosen method was qualitative and exploratory, using a case study approach. The data collection comprehended documentary research and targeted interviews. Among the results, in the researched company it was identified the use of social networks by esteemed public of 8.8 million to 10.7 million people in the year of 2011. Also, the study recognized the exponential expansion of possibilities for direct contact with diverse audiences in the social networks environments, inducing the approximation and loyalty of the reader and the journalist. Also, social networks facilitate access to information, which enables the development of specific communication vehicles to these new media.

Keywords

• Rede Social
• Turismo
• Jornalismo especializado na internet.