Teoria e Prática em Administração (Jun 2016)
Teoria e prática da estratégia: um estudo de caso
Abstract
This study examined how are defined the strategies, over the time, by an organization [based on the studies of Mintzberg & Waters (1985) and Mintzberg et al. (2010)]. A qualitative research, with a single case study applied in the Pharmaceuticals Industry. Data collection was through semi-structured interviews of oral history, direct observation and document analysis. Data analysis occurred adopting pattern matching technique, presenting the use of theory with the observed in practice, as well as narrative analysis technique. It was found that at the beginning of the foundation of the Laboratory, strategies according to the founder's vision (deliberate) was predominated. The founder, the Designer of Strategy was characterized as a visionary entrepreneur. Over the years, there was the professionalization of management and the strategies began to change, they are no longer prescriptive to become descriptive going toward to mixed or integrative strategies. Accompanying the evolution of the organization, from deliberate to emerging at different times of decisionmaking process. The contribution of this study lies in the appreciation and discovery as occurs in practice what prescribes the theory, showing it to the organization that has gone through changes over five decades of experience in the market and ratifying, academically, that theory and practice complement each other in a continuous feed and feedback process.
