A proposed conceptual model of green practices impacting on the tourism business and their performances – A case of Phu Quoc island Vietnam

Abstract

The purpose of this article is to propose a conceptual green practices model in the tourism industry of Phu Quoc island (destination) in Vietnam. The model is developed with purpose of providing direction for researchers to empirically examine relationships among demographic variables, innovation characteristics, performance expectancy, social influence, facilitating conditions and effort expectancy, funding availability and environment and business performances. This study uses the secondary research data which is collected from different sources as books, journals, research papers and other online and print media (publications) on the subject. The main method used in this study is the content review and analysis. The author suggests that an empirical study should be done to confirm if relationships of variables exit or need to be changed to adapt with the currents of the destination to increase business performance. This model is expected to contribute to the theory of tourism and to apply to Phu Quoc island.

Keywords

• Green practices (hereinafter is abbreviated as G-Practices)
• Theory of innovation adoption
• Theory of stakeholders
• Unified theory of acceptance and use of technology (UTAUT)
• Vietnam (Phu Quoc island)