Are Communication Theories Affected by New Communication Technologies? : A Look at Spiral of Silence Theory

Abstract

Computer technologies and Internet set new standards for interaction and let people explore new horizons in the field of communication. As a consequence, individual’s perception of the world surrounding his/herself may be affected. Considering this ever-evolving climate of change, communication theories have to be revisited and efforts of critical thinking should be made by scholars in order to keep theories up-to-date or determine them as not capable of explaining contemporary conjuncture. The purpose of this study is to review previous research studies focused on computer mediated communication and spiral of silence. Results show that spiral of silence may occur despite characteristics of computer mediated communication that can liberate individuals from social sanctions.

Keywords

• bilgisayar aracılı iletişim
• suskunluk sarmalı
• i̇letişim
• i̇nternet
• cmc
• spiral of silence
• communication
• internet