Bìznes Inform (May 2023)
Features of the Strategic Development of Enterprises under Martial Law
Abstract
Under martial law, the business sector in Ukraine found itself in a critical situation due to a decrease in production volumes, logistics and supply problems, financial instability, an increase in situations associated with risk and uncertainty, etc. The strategic development of enterprises under martial law creates unique challenges due to restrictions on movement, communication and resources. The purpose of the study is to analyze the key factors and prerequisites for the strategic development of Ukrainian enterprises under martial law and post-war renewal. The article discusses the various challenges that enterprises may face: limited resources, uncertainty and instability, increased regulation, communication problems, security issues and mitigation of negative effects on reputation, and also identifies the main obstacles to business development according to representatives of enterprises of various forms of ownership. The development of enterprises under martial law requires a careful consideration of these and other challenges of our time, as well as a willingness to adapt to changing circumstances and take risks in the face of uncertainty. The article also suggests strategies that businesses can take to meet these challenges, such as developing a clear and flexible strategic plan, supporting core operations, exploring new opportunities for growth and innovation, building strong relationships with stakeholders, complying with regulatory requirements, and prioritizing corporate social responsibility. By implementing these strategies, businesses can meet the challenges of martial law and continue to operate effectively in the marketplace. The strategic development of enterprises under martial law requires a proactive and adaptive approach that focuses on innovation, partnership, compliance with the law, well-established communications and monitoring.
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