Sustainable Strategies and Export Performance: an analysis of companies in the gems and jewelry industry

Abstract

This study had the aim of analyzing the relation between the use of sustainable management strategies and the export performance in manufacturing companies of the gems and jewelry industry. Sustainable strategies were analyzed from the adaptation of the strategic model of the American Battelle Institute, introduced by Placet, Anderson and Fowler (2005), which addresses the interaction of economic, social and environmental aspects with the perspective of innovation, and impacts on the company and on the society. The export performance was analyzed based on the adaptation of the model of Papadopoulos and Martín (2010), which develops and tests a formative measure of the export performance, and identifies and quantifies the relative contribution of its consequences to the economic and strategic dimensions. The research is characterized as descriptive and quantitative, and was conducted through a survey. Therefore, it was highlighted that the sustainability dimensions are related to the export performance of companies in the gems and jewelry industry. Thus, it was suggested that sustainable business strategies can substantially contribute to the export performance, through the guidance towards economic, social and environmental results to the organization and its stakeholders.

Keywords

• Sustainable strategies1
• Export performance1
• Gems and jewelry industry.1