Strategies for Implementing Sustainability in Entrepreneurial Businesses

Abstract

The aim of the research on "Strategies for Implementing Sustainability in Entrepreneurial Businesses" was to analyze the ways in which entrepreneurs can integrate sustainable practices into various aspects of their businesses, evaluating their impact on both economic success and benefits for the environment and society. To conduct this research, we conducted an online questionnairebased survey from September 1 to September 15, 2023, targeting 50 entrepreneurs in Romania from sectors such as information technology (IT), cosmetics and personal care products, fashion, food, and renewable energy. Following the questionnaire administration, we observed that entrepreneurs are familiar with sustainability concepts. The most popular measures adopted by entrepreneurs include material recycling and energy consumption reduction, followed by the use of sustainable materials and the development of a sustainable supply chain. This reflects a focus on measures with rapid and tangible impact and suggests opportunities for adopting more complex approaches.

Keywords

• sustainability
• entrepreneurial business