THE GOVERNANCE OF LOCAL PRODUCTIVE ARRANGEMENTS (LPA) FOR THE STRATEGIC MANAGEMENT OF GEOGRAPHICAL INDICATIONS (GIS)

Abstract

Abstract The organizational forms of LPAs and GIs become the object of public policies, but above all, a space for collective actions. The article explores two questions: first, why a good governance of an LPA is fundamental to the implementation of a collective strategy (and brand) like GI?; second, how the local governing body of an LPA can assume the role of managing the GI on behalf of all producers of a geographical region? To answer them, the article makes use of two research methods: desk research and two case studies of LPAs of coffee (Cerrado Mineiro Region) and fruits (Jaíba Region) in the Brazilian state of Minas Gerais. Finally, a cyclical analysis gives rise to theoretical propositions, which are learning points to the theme of governance and strategic management of LPAs and GIs.

Keywords

• LPA
• GI
• Territorial Brand
• Governance
• Decision Process