Does physical appearance significantly influence hiring decisions and customer service effectiveness? This article presents evidence of an early phase of discrimination in the recruitment process in the tourism and hospitality sectors, particularly in Jakarta City. In addition to providing evidence on the extent of the early discrimination phase in the tourism and hospitality labor markets, data from online job postings was collected from the job portal jobstreet.co.id. This study used a digital sociology approach to collect the data. The data were collected through web screening using filter tools in the tourism and hospitality sectors. The findings show that beauty or physical attractiveness as a specific requirement for job positions in the tourism and hospitality industries is an early phase of discrimination. The results also support the idea that physically attractive individuals have more opportunities in the tourism and hospitality fields.