Technology Innovation Management Review (Jul 2012)

Evergreen Brick Works: An Innovation and Sustainability Case Study

  • Seana Irvine

Journal volume & issue
no. July 2012: Social Innovation
pp. 21 – 25

Abstract

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Technology is rapidly being deployed to advance social innovation that creates lasting change. This case study of Evergreen Brick Works explores how Evergreen is leveraging the power of its unique new campus as a showcase for advancing sustainability-related behavioural change along with new and emerging state-of-the-art technologies to advance its mission. The ultimate success of these technologies will be in their ability to engage larger numbers and greater diversity among participants, and in their ability to translate new insights into on-the-ground change in their communities. The article also identifies that the need for an organizational network mindset is as important as the technologies to achieve these changes.

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