The Long-Term ROI of TV Advertising in a Digital World

GfK Marketing Intelligence Review. 2015;7(1):54-60 DOI 10.1515/gfkmir-2015-0008

 

Journal Homepage

Journal Title: GfK Marketing Intelligence Review

ISSN: 1865-5866 (Print)

Publisher: Sciendo

Society/Institution: GfK Verein e.V.

LCC Subject Category: Social Sciences: Commerce: Business: Marketing. Distribution of products

Country of publisher: Poland

Language of fulltext: English

Full-text formats available: PDF

 

AUTHORS


Wildner Raimund (Managing Director and Vice President of GfK Verein and Professor of Business Administration and Statistics at the University of Erlangen-Nuremberg, Germany)

Modenbach Guido (Managing Director of Seven One Media, Munich, Germany)

EDITORIAL INFORMATION

Peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 18 weeks

 

Abstract | Full Text

None