GfK Marketing Intelligence Review (May 2015)

The Long-Term ROI of TV Advertising in a Digital World

  • Wildner Raimund,
  • Modenbach Guido

DOI
https://doi.org/10.1515/gfkmir-2015-0008
Journal volume & issue
Vol. 7, no. 1
pp. 54 – 60

Abstract

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