Bìznes Inform (Jan 2018)
The Historical Evolution and Current Interpretation of the Definition of Essence of the Category of «Competitiveness of Enterprise of the Automobile Industry»
Abstract
The article is aimed at researching the historical evolution and a current interpretation of the definition of essence of the category of «competitiveness of enterprise of the automobile industry». Using the monographic analysis, the article reviews the historical evolution of the definition of essence of the category of «competitiveness of enterprise» in the national scientific literature in the period from 2007 to 2016. It has been concluded that the essence of the concept of «competitiveness of enterprise» is actually reduced to the competitiveness of products or operational efficiency. The author’s own definition of the essence of the category of «competitiveness of enterprise of the automobile industry» has been suggested: it has been specified that under the given term be understood «...the dynamic ability of enterprise of the automobile industry to ensure the efficiency of all activities as result of interaction of the internal competitive potential and the external competitive environment factors in accordance with the chosen competitive strategy at a certain stage of the life cycle».
