Analysing consumer adoption of cashless payment in Malaysia

Abstract

This study examines factors influencing the adoption of cashless payment in Malaysia using a well-established unified theory of adoption and use of technology, UTAUT2. A total of 301 completed and usable questionnaires were collected from Malaysian consumers to test the hypotheses. Analysis of a moment structures (AMOS) was applied to the data using Structural Equation Modeling. The results show that performance expectancy, and facilitating condition have the most significant influence on the adoption of cashless payments. Perceived technology security also has a strong relationship with the adoption of cashless payment. The results also find that hedonic motivation, social influence, and innovativeness are positively related to the adoption of cashless payments. These findings may assist policymakers to address existing consumer concerns for a successful transition towards a cashless society.

Keywords

• Cashless payment
• Technology adoption
• Consumer intention
• UTAUT2
• Malaysia