THE USE OF THE ONLINE TOOLS FOR CUSTOMER RETENTION IN BIHOR COUNTY MOUNTAIN GUESTHOUSES

Abstract

In economic development of the Bihor County, it’s touristic potential plays an important role. A significant part of the before County touristic potential represented by the Apuseni mountains. In this area there is a high number of touristic guesthouses prepared to receive their guests. Online presence of these guesthouses is an important aspect, because a larger number of tourists are booking and paying online their stays, they are informing themselves online regarding the tourist destinations. In the conducted research we have analyzed websites offer touristic guesthouses in Bihor County, situated in Apuseni Mountains area. We dealt with the online instruments used by touristic guesthouses in customer retention strategy. We have analyzed the measure in which those instruments are used on the accent made on each of the instrument categories mentioned in this study.

Keywords

• marketing online, online tools, customer retention tools, loyal customers