Dynamics in Social Sciences and Humanities (Mar 2024)
A Qualitative Study On Changing Consumer Behaviors After The Earthquake (Clothing Shopping)
Abstract
disasters. These events, such as earthquakes, floods and fires, also affect people's consumption behaviors. In this study, it is aimed to examine the effects of earthquakes from natural disasters on certain consumption behaviors. With the qualitative data collection method, after the earthquake that occurred in Turkey on February 6, 2023 and was described as the “Disaster of the Century”, data were collected about the clothing purchases of earthquake victims and adult women who felt the earthquake and the data obtained were subjected to content analysis. In the research, it was tried to measure the consumer behaviors and attitudes of these women living in Kırıkkale in clothing shopping after the earthquake. In the research, it was tried to measure the consumer behaviors and attitudes of these women living in Kırıkkale in clothing shopping after the earthquake. As a result of the research, it was determined that the women who were exposed to the earthquake and felt the earthquake tried to meet their and their family's clothing needs cheaper by taking various vocational courses / training in order to produce them instead of buying them instead of buying them due to the increasing prices in the clothing sector as in many sectors after the earthquake, that they could increase or decrease their unplanned purchases, and that they shopped too much unnecessary or more clothing than they needed before the earthquake. It has been seen that people's interest in vocational courses / trainings has increased after disasters such as earthquakes, and suggestions have been given to the relevant institutions.
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