Annals of the University of Oradea: Economic Science (Dec 2010)

DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS?

  • Tatu Cristian Ionut,
  • Brandabur Raluca Ecaterina,
  • Popescu Andrei

Journal volume & issue
Vol. 1, no. 2
pp. 1133 – 1136

Abstract

Read online

Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became ”the place a brand occupies in the mind of its target audience”. Under this meaning , many companies have implemented the concept of positioning as a part of their everyday marketing activities. Nowadays, positioning is being used as a tool for explaining how consumers relate to foreign countries. The concept of positioning is simply to important to be ignored, but does it have a place in our students minds? This paper aims to determine whether we have an evolution or an involution in this matter.

Keywords