Computational Intelligence Based Decision Support Tool for Personalized Advertisement Assignment System

Abstract

In this paper a comprehensive framework that maximizes advertising revenues of a company in a personalized advertisement setting is presented. The research was motivated from a real life problem faced by a company that develops a web based 3-D virtual reality social platform. The objective of the research was both development of a business model and the framework. Four heuristics are proposed as part of the framework. The performance of these heuristics was tested with an experimental analysis.

Keywords

• Personalized Advertising
• Virtual Platforms
• Advertisement Assignment
• Computational Intelligence
• Optimization