Analysis of the Intellectual Structure of Greenwashing Studies and Corporate Social Responsibility based on Articles Indexed in Web of Science

Abstract

Purpose: This research has been done in line with the analysis of the intellectual structure of existing studies in the field of greenwashing and corporate social responsibility, to examine the scientific productions available and to draw a scientific map in this field.Methodology: The present study is of an applied type and with the scientometric approach and the techniques of co-authorship and co-occurrence of words, the most important authors and thematic clusters have been identified and a scientific map has been drawn in this field. The statistical population included 4685 scientific documents indexed in the WOS database between 1970 and 2022, which were analyzed using descriptive statistics and VOSviewer software.Findings: The findings indicate an upward trend in the publication of articles over the last 52 years, with the highest number of articles in 2021 (1023). The map of authors' collaboration shows the 3 clusters with the most participation in the scientific network of authors' collaboration, centered on Han, Ahmed, Ullah. Also, the evolution of keywords from the focus of companies on green marketing and social responsibility and the establishment of environmental laws and policies towards creating doubts and reducing loyalty and satisfaction in consumers and jeopardizing the credibility and financial performance of the company and building trust by changing policies, strategies and values and disclosing environmental performance has been observed.Conclusion: The results of the analysis of thematic clusters in this research show the researchers' attention to the investigation of the causes and consequences of the occurrence of greenwashing in order to identify and prevent this category of actions of companies.

Keywords

• greenwashing
• company social responsibility
• scientometric
• co-authorship analysis
• words co-occurrence