Strategy for digital organization: Testing a measurement tool for digital transformation

Abstract

Proactive leadership and investment are the key factors that determine a company's potential to become a digital organization. Based on the analysis of relevant literature, we will introduce a four-stage model. The companies are progressing through stalling, initiating, engaging and self-reinforcement stage. The main research question is: How to assess an organization's readiness for digital transformation? The main aim of this study is to propose the digital strategy based on four critical dimensions such as digital-first mindset, digital practices, empowered talent and data access and collaboration tools. The questionnaire comprised 32 questions to assess organization's position across aforementioned dimensions. Regarding different characteristics of national culture, the construct validity of research methodology developed in one society will be investigated for a Serbian sample. The sample consisted of 30 managers in one company. The research findings revealed possible practical implementation of an adapted questionnaire used by MIT Centre for Digital Business and Capgemini Consulting. The findings add to the existing literature on digital strategies in cross-cultural organizational contexts. The research findings revealed that an analyzed company redesigned organization as well as investment significantly in technology. The practical implementation and study limitation are suggested too.

Keywords

• digital organization
• strategy
• digital dexterity
• transformation
• organizational culture