The Development of Boutique Hotels in Brașov City

Abstract

Boutique hotels are hotel businesses dedicated to addressing a well-defined segment ofcustomers. The development of the concept is an ongoing process, these accommodation units arealready well known on the hotel market, thus reflecting their attraction among the guests. Thepaper highlights the main features of the boutique hotels, the specificity of the offer and analyzesthe major global hotel groups in order to highlight their concerns in the direction of developingtheir own chains of boutique hotels. Aiming to identify the development of this hotel concept in ourcountry, the paper also analyzes the units that fall into this category of establishments whichoperate in Brasov city.

Keywords

• boutique hotels
• hotel market
• customer segments
• global hotel groups