PENGARUH WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI KAMPUNG ADAT BOTI KABUPATEN TTS

Abstract

This research aims to determine the effect of word of mouth (WOM) simultaneously and partially on tourist’s visiting decisions in the Village of Indigenous Boti in TTS district. The independent variables were examined are Volume and Dispersion. The samples in this research are 60 respondents, collected using accidental sampling technique. The research used questionnaire as research instrument and analyzed with multiple regression analysis. From regression analysis obtained the equetion as follows : From the classic assumption test, regression models are independent and normaly distributed. Y = 3,142 + 0,578X 1 + 0,560X 2 Hypotesis testing using t test known that variables Volume and Dispersion partially influence the tourist’s visiting decision variable significantly. Then through the F test seen that Volume and Dispersion variables simultaneously influence the tourist’s visiting decision variable significantly. The value of adjusted R square is 0,507 which is mean that 50,7% of the decisions being influenced by Volume and Dispersion variables. While the remaining 49.3% of the decision influenced by other variables which is not examined. Keywords: Word of Mouth (Volume and Dispersion), Tourist’s Visiting Decision