PLoS Medicine (Nov 2004)

The intangible magic of celebrity marketing.

Ray Moynihan

Affiliations

Ray Moynihan

DOI: https://doi.org/10.1371/journal.pmed.0010042
Journal volume & issue: Vol. 1, no. 2
p. e42

Abstract

No abstracts available.

Published in PLoS Medicine

ISSN: 1549-1277 (Print); 1549-1676 (Online)
Publisher: Public Library of Science (PLoS)
Country of publisher: United States
LCC subjects: Medicine
Website: https://journals.plos.org/plosmedicine/

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