Marketing rural hospitals

Abstract

The word marketing if used in the context of rural hospitals raises many eyebrows. Business and corporate hospitals are comfortable with it, whereas in rural or mission setting, which is service-oriented, the word might even be considered "bad" word. However, marketing is essential for both rural and mission hospitals to enable the optimum use of the services that are provided. This article is about the marketing lessons learnt from the transition story of Burrows Memorial Christian hospital in Assam in northeast India and Samiti for Education, Environment, Social, and Health Action Karunya Community Hospital near Coimbatore. The diagnostic camp model is one of the best ways of marketing rural hospitals.

Keywords

• Diagnostic camps
• marketing
• rural hospitals