Mega projects and sustainable city image: evidence from Nuevo Norte Project of Madrid

Abstract

ABSTRACTThe present paper discusses the case of the Madrid Nuevo Norte Project (MNNP) aiming to examine how MNNP is aligned with the principles of sustainability and the creation of a sustainable image for Madrid. For this reason, the study used empirical data derived via e-questionnaire distributed to 122 executives (urban planners, developers and sustainability experts) located in Madrid. The study highlighted the vital importance of MNNP to meet sustainability criteria for contributing substantially in the improvement of the quality life of final users and for the community in general. In this context, local authorities should give particular emphasis in complying with the principles of sustainability for improving the overall performance of MNNP, ensuring social justice and prosperity for the people of Madrid.

Keywords

• Mega projects
• urban sustainable development
• city image
• MNNP
• Madrid