Journal of Business Administration and Social Studies (Sep 2023)

Influencer Marketing on YouTube: A Qualitative Analysis With MAXQDA

Özlem Karaman

Affiliations

Özlem Karaman: Department of Marketing and Advertising, İstanbul University-Cerrahapaşa School of Social Sciences, İstanbul, Türkiye

DOI: https://doi.org/10.5152/JBASS.2023.23021
Journal volume & issue: Vol. 7, no. 2
pp. 123 – 132

Abstract

No abstracts available.

Published in Journal of Business Administration and Social Studies

ISSN: 2791-710X (Online)
Publisher: AVES
Country of publisher: Türkiye
LCC subjects: Social Sciences: Commerce: Business
Website: https://j-ba-socstud.org/

About the journal