How does gender affect pro-environmental behaviors? The case of a university in Bandung, Indonesia

Abstract

Environmental issues require immediate attention and commitment from individuals, communities, and institutions. Universities have a crucial role in fostering a pro-environmental mindset among students. The extended Theory of Planned Behavior (TPB) helps understand pro-environmental intentions and actions by considering factors such as attitude, subjective norms, perceived behavioral control, trust, and risk perception. This study explores the role of gender in pro-environmental behaviors using the TPB framework. We explored gender differences and variations in the responses. Using a gender lens to discuss our data, this study advances gender-based pro-environmental behavior and comes up with recommendations for targeted interventions based on gender to enhance pro-environmental behaviors among university students.