Management Science Letters (Apr 2020)

The role of competitive advantage in mediating the effect of promotional strategy on marketing performance

  • Ni Nyoman Kerti Yasa,
  • I G. A. Ketut Giantari,
  • Made Setini,
  • Putu Laksmita Dewi Rahmayanti

DOI
https://doi.org/10.5267/j.msl.2020.4.024
Journal volume & issue
Vol. 10, no. 12

Abstract

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Keywords