THE IMPACT OF FOOD PACKAGE INFORMATION IN GUDING CONSUMER CHOICES

Abstract

The modern consumer has become more attentive when taking the decision to purchase food due to the controversies in the food industry, the impact of social media and more intense relationship between consumed products and health. The nutritional information on the label has become an important element guiding the successful choice of food products. Thus, the consumer tries to process this information based on his intellectual and financial resources. This research aims to determine the degree of comprehensibility of the information displayed on food labels, to evaluate its nutritional profile and to highlight a possible antithesis of the perceived favourable image and the nutritional value “de facto” of those goods. In order to implement this approach there were conducted exploratory marketing researches, using the questionnaire and the method SAIN-LIM.

Keywords

• nutritional information
• proactive strategy
• obstructionist strategy
• nutritional profile
• caloric diet
• F.O.P. systems