This paper explores the adoption of digital solutions by Italian farmers. The hypothesis is that digital technology adoption relies on an articulated set of socioeconomic variables that deserve attention. To test this hypothesis, we analyzed data from the last census of Italian agriculture. The analysis showed significant differences in the adoption of digital technologies, which can be viewed from territorial, structural, and sociodemographic points of view. This casts some doubt on the fairness of the digital transition in rural areas, calling for the strengthening of rural policies at the beginning of the new programming period in 2023–2027.
