Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption

Abstract

Driven by the Dual Process Theory and the Theory of Consumption, the purpose of this paper is to provide a refined scale for luxury consumption motives in addition to categorising the motives into emotional and rational concepts.

Keywords

• scale refinement
• jewellery
• luxury consumption
• luxury motives
• emotional
• rational
• m3