Војно дело (Jan 2017)
Propaganda in biblical books
Abstract
According to many researchers, the Bible is emphasized in the study of propaganda history as the first comprehensive concept of propaganda contained in the set of books. This paper presents propaganda literature contained in Biblical books. It encompasses the main theoretical points of view and illustrates propaganda techniques used in Biblical texts. Actually, the technique of direct and indirect propaganda, the technique of vertical and horizontal propaganda, the technique of transfer, the 'shocking of the audience', the technique of reward and punishment, the technique of repetition of the content of a message, the propaganda action and the 'brainwashing' technique in the Bible are joined in order to practice religion. This is how a very powerful propaganda tool has been formed, whose effect we witness today. The authors of the Bible have succeeded in presenting religion as the supreme virtue of Christianity in this set of books and thus provide double propaganda efficiency.
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