OPPORTUNITIES AND ISSUES IN THE ADOPTION OF VOICE ASSISTANTS BY BRAZILIAN SMARTPHONE USERS

Abstract

It is necessary to understand which are the opportunities and issues in the adoption of voice assistants by smartphone users. In order to achieve this, an online questionnaire with smartphone users and interviews with voice assistants’ users were conducted. The results showed that user attitudes are the main issues impacting their adoption of the assistants, as well as the lack of knowledge about the assistant itself. Concerning the opportunities, seven categories were identified as reasons for the adoption of voice assistants.