The aim of the article was to analyze the demand (level of expenditures and participation) for organized tourism among Polish households in 2013 using econometric models (Törnqvist for luxury goods and probit). The study drew on microdata of household income and expenditures from Household Budget Survey conducted Central Statistical Office in 2013. The representative sample comprised 37,181 households. The effective household demand for organized tourism in 2013 was observed only above 220 PLN level of monthly total expenditures per capita. The analysis of estimated income elasticities of the demand in each decile income group confirmed that income increase produced a surge in demand for that form of tourism, along with a raise in the share of these expenditures in household budgets, which entailed that organized tourism may be treated as a luxury good. Using the probit model allowed to identify non-economic determinants of organized tourism demand.