FARMER’S ATTITUDE TOWARDS LIFE INSURANCE

Abstract

The main goal of paper is presentation of the chosen results of the survey about farmers’ opinion on life insuranceand the reasons that may increase their interest in this kind of products. Survey was realized on the group of 153 farmersin the age between 25 and 60 years old. The analizing and reporting platform PS IMAGO 4 containing IBM SPSSStatistics 24 was used in the survey. As the result of the study the fact was stated that only a small amount of famersbuy life insurances ( 31%). The main changes that can positively affect their will to purchase such products is mainlylower price (68%) or better offer (36%).

Keywords

• life insurance
• pension
• farmers