Changes Required in Organizing the Creativity Management in Romanian Firms

Abstract

Resource management – both as a discipline and as a practice – has always emphasized the efficiency of their use. Current business conditions imply a profound change in the relationship between tangible and intangible resources. Increasing the share of creativity in the resources of any company in recent years has led to an increase in the share of creativity management in the overall management of organizations. But the sustainable development of a business depends on the way in which management exercises its functions over all resources. Thus, the ways that management chooses to organize this inexhaustible resource that is creativity are essential for business development. Based on a research carried out in Romanian companies, the paper presents some essential aspects related to the organization of creativity management in these. Furthermore, the paper synthesizes the suggestions of managers and specialists of the respective organizations regarding the changes to be made in this field.