La jeunesse se met en poche : genèse et mutations d’une catégorie éditoriale

Abstract

This article aims to understand the context behind the appearance of the “paperback” category in children's publishing, and its appropriation by children's publishers. Firstly, we will offer a comparative analysis of French and Spanish publishers’ strategies. Secondly, we will study the development, at the turn of the century, of an opposition between a children’s "media" paperback and a "school" paperback, and consequently between a market and a school legitimization.

Keywords

• children’s book publishers
• paperback
• publishing category
• international circulation