Nature Communications (Jul 2018)

Single-dose testosterone administration increases men’s preference for status goods

  • G. Nave,
  • A. Nadler,
  • D. Dubois,
  • D. Zava,
  • C. Camerer,
  • H. Plassmann

DOI
https://doi.org/10.1038/s41467-018-04923-0
Journal volume & issue
Vol. 9, no. 1
pp. 1 – 8

Abstract

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Testosterone is believed to be involved in social rank-related behavior. Here, the authors show that one dose of testosterone increases men’s preference for “high status” goods and brands, suggesting a role for testosterone in modern consumer behavior in men.