Values of Youth as a Resource for Developing the Company’s Internal Corporate Ideology: Globalization and Patriotism

Abstract

Corporate culture as it exists today is a cast of the Western European matrix, in which the ideology of the state is replaced by the values of the corporation. But modern realities form a new demand of society, moral principles and traditions develop modern legal relations.The purpose of the article (in the form of confirmation or refutation of a scientific hypothesis) is to analyze the value system of youth, legal realities and ideological features of the formation of the Russian state around the factors of Russian identity: family, society, country, state, person, to describe the possibility of their inclusion in the corporate culture (employer) as the basic principles of corporate governance.The group interview method and the content analysis method were chosen as the research method. The method of group interview allows each of the participants of the discussion to speak freely and the participants of the debate to form a unified representation of the group on the problems of corporate culture, which are based on the factors of Russian identity: family, person, society, country, state. The content analysis method allows, based on recorded discussions, to identify the key values of young people that can be included in the corporate culture of Russian companies.

Keywords

• ideology
• values of youth
• corporate culture
• factors of formation of russian identity
• youth culture
• sociological survey of youth audience
• employer company
• indicators of culture
• patriotism