Journal of Applied Structural Equation Modeling (Jan 2023)

DO SOCIAL AND COMMERCIAL DESIRES INFLUENCE THE PURCHASING INTENTIONS OF GENERATION Z IN ONLINE SOCIAL SHOPPING?

  • Tang Kin Leong ,
  • Huam Hon Tat

DOI
https://doi.org/10.47263/jasem.7(1)05
Journal volume & issue
Vol. 7, no. 1
pp. 95 – 113

Abstract

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Keywords