ON THE APPLICATION OF THE CONVERSION METHOD FOR WEBSITE EVALUATION OF POLISH BANKS IN 2022

Abstract

This article aims to examine the application of the new conversion method for evaluating electronic banking services. The conversion method consists of aggregating the average ratings of the respondents. Its intuitiveness results from the data collection process; the results collected from the respondents are converted using the algorithm presented in this article into the final result. The data was collected in 2022 using the CAWI method. The results of the calculations are compared with the results obtained by the scoring method, and the differences are interpreted. The conversion method reduces the subjectivity of the test results. The results indicate that economic factors have a large impact on users’ opinions about the quality of banking services. This is additionally confirmed by research conducted among this group of customers. The main implication for researchers is to demonstrate the effectiveness of the conversion method in the analysis of electronic banking services.

Keywords

• e-banking
• evaluation methods of websites
• scoring method
• mcda
• conversion method