Nowadays the one for one movement is been adopted by dozens of companies around the world to improve the quality of life of society. Companies into this movement have the mission to donate the same units that they sell to people in need. The movement could be considered a new business model working to create purchasing with meaning that support worthy causes such as helping save and restore sight. Thanks to this movement thousands of basic articles for assuring human dignity are being donated. Things to improve life conditions, such shoes, books or glasses, are starting to be provided by companies committed to the movement because their clients are willing to contribute for a fairer world. However, at the moment the movement seems to be understudied and not so popular between traditional consumers. The purpose of this paper is to analyze the movement and to reflect about their future analyzing the opinions of a group of students in the area of Management.