Axiological Values of Americans and Latin Americans in Jokes

Abstract

The article explains that the most effective way to disclose nationally specific set of values of different peoples lies through their cross-cultural comparison. On the example of modern “joke” and Spanish “chiste” we analyze opposite axiological orientation of North Americans and Latin Americans.

Keywords

• анекдот
• межкультурная коммуникация
• специфика культуры
• ценности
• юмор