Management : Journal of Contemporary Management Issues (Jan 2023)
Economic overview of the management of the cultural environment: A study of ethnicity
Abstract
Although the culture of ethnic groups seems to be part of the dynamics of every society, in Kosovo's cultural management policy, the long-standing discrepancy between regulatory investments and representation of minority heritage raises questions about credible solutions that should be implemented so that the entire cultural wealth of Kosovo becomes a resource not only for local but also for regional development. This paper begins with the insufficient cultural representation of Kosovo Bosniaks as an ethnic group. Previous critiques suggest that an in-depth study of ethnicity in Kosovo's cultural framework would provide a more nuanced understanding of the management of the cultural environment. Therefore, this research aims at the economic assessment of the cultural development of the Republic of Kosovo based on ethnicity. The meta-analysis of statistical data from the quarterly and annual budget reports of the Republic of Kosovo screens the period from 2014 to 2022. The research results confirm that the cultural heritage of the Bosnian ethnic group is still underutilized at the local and regional level as a resource of Kosovar society. In addition, a general stagnation of investment in Kosovo's culture was found, which does not follow other economic indicators. We believe that this study provides several contributions: first of all, a deeper understanding of cultural management in Kosovo, which confirms the need for a new strategy, i.e., a policy of managing cultural models on an ethnic basis. At the same time, it provides a conceptual framework that could enable a better operationalization of the management of cultural ethnicity in Kosovo, as well as the initial content for future research of this kind.
Keywords