What Shapes Innovation Capability in Micro-Enterprises? New-to-the-Market Product and Process Perspective

Abstract

ABSTRACT: Innovation is an essential driver of companies’ growth and is important in securing and sustaining their competitive advantage and in the implementation of their entire strategies. In this process, a special role is played by companies’ capabilities, especially those related to innovation capability (IC). Despite many years of research into identifying the factors that influence IC, there are still many research gaps. One such concerns the IC of micro-enterprises. Only a few studies indicate certain factors that may affect micro-enterprise ICs. Thus, this article aims to analyse the determinants of micro-enterprises’ ICs from the perspective of implementing new-to-the-market product and process innovations. The theoretical framework adopted distinguishes between three groups of factors affecting micro-enterprise IC: personal, organizational and external environmental characteristics. The data examined come from an empirical study of a randomly selected representative sample of 1105 Polish micro-enterprises. To analyse these data, a logistic regression model was used. The results indicate that seven factors are common and significant determinants that explain the new-to-the-market product and process dimensions of micro-enterprise IC. Among them, the following have the greatest influence: engagement in initiatives for solving social problems, intensive cooperation with research centers, experience/skills and financial support.

Keywords

• micro-enterprise
• innovation capability
• product innovation
• process innovation
• new-to-the-market
• personal characteristics