Innovation in Algerian Enterprises: A Case study of Rouïba Automobile

Abstract

Creativity and innovation in any organization are vital to its successful performance, especially in light of the growing challenges posed by globalization, rapid technical changes, intense competition, and the information revolution. Therefore, these organizations must face such challenges quickly and at the same time efficiently and effectively, which requires high creative capabilities of organizations to be able to develop new solutions, ideas and opinions. Business organizations today are always looking for a place on the top, and they strive to be at the forefront and able to face competition and achieve better results. Through this research, we conducted a field and practical study of the reality of innovation in Algerian enterprises, in particular the agency Peugeot in Rouïba (Rouïba Automobiles), where we aim to find out the extent or degree of their application to innovation within this agency. Among the most important findings is (some obstacles are facing the creativity and innovation activity in the agency that weakens innovation, including lack of competencies, lack of budget allocated to research and development activity).

Keywords

• innovation
• creativity
• rouïba automobiles