The Impact of AI Technologies on E-Business

Abstract

The outbreak of COVID-19 has entirely changed how consumers behave, due to an over-reliance on online shopping. With the global pandemic demanding people to stay home, multiple companies had to find innovative strategies to remain competitive and adapt to these rapid changes. However, the pandemic has also propelled the development of technologies, such as artificial intelligence (AI). AI concerns the engineering of machines and programs to make them intelligent, make decisions on their own or provide humans with information that will aid them in the decision-making process. Artificial intelligence software can be programmed according to an organization’s needs and performance goals. Although AI offers e-businesses multiple advantages, in order to differentiate themselves from their competitors, it is still a relatively new technology. A lack of understanding of its implementation will hinder organizations from reaping the full benefits of this technology. Moreover, multiple disputes regarding AI’s ethicality and privacy concerns have led to further research focused on making these systems more reliable and ethical.

Keywords

• machine learning
• deep learning
• recommendation engine
• marketing
• customer service
• big data