Measuring Media Political Bias in Slovak TV News Programmes During 2023 Parliamentary Elections

Abstract

The main objective of this study is to assess the political bias present in the news programmes broadcast by two private TV stations – TV Markíza and TV JOJ – and the public service TV station Jednotka during the campaign period leading up to the 2023 parliamentary election in the Slovak Republic. This research is motivated by the fundamental importance of objectivity in both media practice and media analysis.

Keywords

• media bias
• media objectivity
• parliamentary elections
• political media bias index
• television news programs
• d72
• l82
• z13