Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company

Abstract

The present research studies the role and mechanism of the effect of IM variable on the Organizational Performance through Organizational Commitment (OC) and organizational entrepreneurship as mediating variables. The goal of the present research is providing a model for Organizational Performance with considering OC and Organizational Entrepreneurship as mediating variables so that reach at a better explanation for Organizational Performance modifications. The research Questionnaire is extracted from available standard questionnaires in research variables fields but for proving it's validity, in addition to elit's view, confirmatory factor analysis has been used. The research sample includes 400 people of Foolad Mobarakeh company's personnel which 372 pople of them complete the questionnaires. The results of the research indicate that IM has both direct and indirect positive effects on the organizational performance. The indirect effect of IM on Organizational Performance is considerably higher than the direct effect in which, the effect of Organizational Entrepreneurship on Organizational Performance is the most strongest effect among the other variables effects.

Keywords

• Organizational performance
• Internal marketing
• Organizational entrepreneurship
• organizational commitment