MODELS AND TOOLS OF PREDICTING ANALYTICAL RESEARCH FOR DIGITAL CORPORATION

Abstract

The article discusses promising approaches to creating a digital corporation by using methods and technologies of predicting analytical research and describes principles of transforming the existing company information systems into digital systems of corporate governance. The author analyzed key technological trends of global digitalization and international research connected with them. The author puts forward a new information model of digital corporation, which in contrast to the present day analogues provides support to operational managerial decision-making in real time. He shows the role and place of forecasting modeling in raising operational efficiency of the trade company and potential results of introducing the digital system of governance.

Keywords

• цифровая трансформация
• цифровая информационная система
• корпоративная результативность
• операционная эффективность
• предиктивная аналитика