Наука Красноярья (Mar 2020)
MOBILE APPLICATIONS AS A TOOL FOR ORGANISING NETWORKING
Abstract
Networking – it is a relatively new concept. Nevertheless, several hundred networking-events are held annually in Russia alone. The importance of networking cannot be underestimated – it allows us to solve a wide range of tasks in personal life and business. Networking is one of the most effective and least expensive tools for expanding social capital and doing business. However, the organization and conduct of networking events is a long, laborious process but now this activity can be partially automated by using mobile applications. The article contains a study of the prospects of using mobile applications for organizing and conducting networking, as well as improving the effectiveness of communication at events of this level. This article discusses the scope of organization of networking events, identifies its main problems and the ways to solve them. A number of popular applications for organizing networking are also considered, their advantages and disadvantages are identified, and recommendations for improving their functionality are given. Purpose: to define the problems in the sphere of organizing networking events, the identification of factors that affect the effectiveness of communication, as well as analysis of prospects for using specialized mobile applications for networking. Method or methodology of the work: the article used empirical methods (comparison and survey), and methods of theoretical research (analysis and synthesis). Results: the problems of the organization of networking events are formulated and the ways to solve them are proposed, the recommendations are developed for improving the functionality of mobile applications for networking, and the key performance indicators (KPIs) are developed to evaluate communication efficiency. Practical implications. Developers of application software, as well as professional organizers (moderators) of networking events can use the results of the analysis. The novelty of the study. Consist in developing recommendations for improving the functionality of mobile applications for networking, as well as developing key performance indicators to assess the effectiveness of a communication.
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